Social media opens the door for around-the-clock user interaction, increasing business opportunities and herding more traffic to a practice.
Meet your prospects where they are. Develop a community for your brand. Adding social media services to any digital marketing campaign is no longer just a good idea but a marketing imperative. It will strengthen visibility and awareness, reaching potential consumers at the discovery and consideration stages as well as the conversion and customer relationship stages of the conversion funnel.
Social media platforms develop a brand’s personality and credibility today, with followers who cultivate personal relationships with your practice and share this with their friends and family. The more engaged your practice is with uploading pictures and results, the more return on your time investment you’ll see by way of increased consultations and sales.
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Targeting Your Ideal Prospects
Our team creates campaigns targeted for specific demographics to increase followers, interactions, clicks, website visits, comments, and engagements. We use social media platforms to interact with individuals and businesses to build relationships with their community and industry with geo-tags, trending hashtags, and promotional offers.
“Easy to track and measure results.”
Carl, Marketing Director
KEY SOCIAL MEDIA CHANNELS
We work with the social media platforms that are currently dominating online and mobile communication.
Instagram uses visual content to captivate a particular audience, increase their following, cultivate relationships with their demographic, and track improvements.
Facebook increases brand awareness, tracks conversions and engagements, and provides a space for relevant interactions with the target demographic.
X (formerly known as Twitter) is an excellent tool for boosting brand awareness, promoting services, and providing customer service.
Snapchat is fun, engaging, and ideal for promoting specials, creating enthralling stories, and showing the personal side of your practice.
Your Posts Will Be Unique to You
For the social media campaigns we build, all posts and videos on our clients’ social media accounts reflect their businesses, services, and unique personalities. We collaborate with each client to gain insight into what type of posts to create so we can maintain consistency and total client satisfaction. We include audience-specific language, personalized images and banners, and branding hashtags.
“Use social media to tell a story and share it with your audience.”
Michael, CEO
SOCIAL MEDIA MANAGEMENT AND REPORTING
We provide routine maintenance and client-specific interaction that enhances the social media strategy to reach precise marketing objectives.
We create social media content and offer regular posts, shares, and comments to get more exposure while fending off unsolicited messages and direct message interaction.
We provide regular analytics reports so our clients can monitor our efforts and the strength and engagement of their social media presence and identify successful interaction tactics. Our analytics reports evaluate calculable social media progress in the form of growth, engagements, followers, shares, and likes.
Tell Us About YourselfFAQs About Social Media
What kinds of business goals should my social media reflect?
Social media marketing is flexible, so it can promote brand awareness, build relationships with your audience, and increase traffic to your site. We can research your current data to gain insights on current trends to help you develop a content creation plan to reach your goal and have a positive ROI.
What should I do if I have a question about what’s being posted to my social media accounts?
Your social media accounts are meant to reflect your voice and your business goals, so we invite you to reach out with any questions. Our clients can consult us via telephone and have complete and unlimited access to their social media accounts. Our approach to reaching your target audience is dependent on conversations we have with real people and you as our customers.
How do I send you the photos I want to be posted to my social media accounts?
Content and photos can be shared with us using common online file-sharing platforms like Dropbox or Google Drive.
What are the best social media platforms to use for plastic surgery marketing?
There are many social media platforms, and each one of them is unique in some way. As a plastic surgeon, it makes sense to put your brand on the most popular ones. Some popular options include Instagram, Facebook, Twitter, and TikTok. YouTube is also a great platform to share video content and showcase your top procedures. At Plastic Surgery Studios, we understand how all these platforms work, and you can count on us to help you create appropriate content for the various social media platforms.
How can I increase my following on social media?
The secret to getting followers on social media lies in understanding what social media users are looking for. Generally, social media users want to learn and get entertained. Your social media marketing strategy should involve creating and sharing educational and entertaining content to get their attention. But for your content to reach them, you may have to identify trending topics and anchor your content around them. Although you may not have adequate time to do this, you can count on Plastic Surgery Studios to manage your social media and employ appropriate strategies to get more followers.
What metrics should I use to measure the efficacy of my cosmetic surgery marketing on social media?
Therefore, are several metrics you can use to measure the success of your social media marketing campaigns. Some of the most important ones include impressions, engagements, mentions, followers, and social referral traffic. Impressions are the count of the people who see your posts, while followers are people within your immediate social networks. Engagements measure the number of people joining the conversation by liking, sharing, or commenting on your social media posts, while social referral traffic is the count of people who land on your website through links shared on social media. When you hire us for our plastic surgeon marketing services, we will be providing you with regular reports which will make it easier for you to track and measure the success of your social media campaigns.
Why should I invest in social media marketing?
There are many reasons you should consider investing in social media marketing. Social media is an excellent way to engage your target audience and make them feel like they are part of your brand. Social media platforms attract millions of users every day, and social media marketing can be an efficient way of creating brand awareness and attracting new patients to your practice. In other words, social media is a cost-effective marketing tool that can go a long way in helping you grow your revenues and profits.
