Cohn Plastic Surgery
located in Birmingham, Alabama
Dr. Al Cohn and Dr. Analise Thomas Anderson are masters of plastic and reconstructive surgery and diligent practitioners of non-surgical treatments and wellness.
Dr. Al Cohn has been a client of Plastic Surgery Studios for over 10 years. He recently decided to build a brand new facility from the ground up and bring on a new plastic surgeon by the name of Dr. Analise Anderson. With such a big move, PSS and Dr. Cohn thought it would be in his best interest to have a branding strategy, create a new custom website, and promote his new facility with an event and email marketing. In addition to changing his address, additional updates were needed in the digital world.
Branding Strategy
One of our brand strategists met with Dr. Cohn and his team to discuss his unique brand. The goal of our branding strategy was to capture Dr. Cohn’s best and most authentic message, including what his practice stands for, the personality he wants to convey, and the emotions he feels regarding his patients and his practice. During our conversation, we also discussed the creative elements for his new website, including his logo, preferred color palette, and image style. Our branding strategy for Dr. Cohn became the foundation for everything we would do, and continue to do, for him moving forward, including his new website, content creation, social media, email marketing, print materials, and other projects in the works.
As part of their program, Plastic Surgery Studios created a brand identity Package for Cohn Plastic Surgery to implement across their digital and social platforms, as well as print materials.
Grand Opening of Cohn Plastic Surgery
Once the building was completed, Dr. Cohn and Dr. Anderson wanted to throw an open house event for their existing clients, potential new clients, and the local community. During this event, they had multiple raffles that included gift cards, discounts on plastic surgery, and coupons for their medspa services. We helped them advertise their event through a series of Eblasts, social media snippets, and flyers for their office and mailers.
Their event was a complete success, and we received this positive feedback from Dr. Cohn’s wife, Tracy:
“Open house was AMAZING! We think about 350-400 people showed up, and the feedback was incredible… Thanks for all your help!”
Designing Cohn Plastic
Surgery’s New Website
While these events were taking place, Plastic Surgery Studios was designing and building a new website that would be brand consistent, match the aesthetic of their new facility, and provide a great user experience. There are also many calls to action throughout the website to help increase conversions and provide them with the ultimate goal of more patients.
Social Media Marketing
While the new building was under construction, Plastic Surgery Studios helped Dr. Cohn and Dr. Anderson with their Instagram and Facebook accounts. A short-term social media program (8 months) was created to promote their new branding. The client was responsible for opening a Canva account and providing us with their login credentials. Having the client open their own Canva account gave them access to all the social media templates we created after completing their program. Plastic Surgery Studios also created a social calendar so the client would know one month in advance when they would be responsible for posting. By having both Plastic Surgery Studios and the client posting on Instagram and Facebook, the client was able to grow their social media accounts very quickly and gain new patients.
Search Engine Optimization
Content is key for SEO. As a result, Plastic Surgery Studios continually generates new content for Cohn Plastic Surgery every month by writing blogs and updating existing content, such as adding more FAQs, adding new procedure/service pages, etc. In addition to unique content development, Cohn Plastic Surgery receives highly trusted backlinks and guest posts that point back to their website. Furthermore, since moving to a new location, Plastic Surgery Studios needed to ensure Cohn Plastic Surgery’s business name, address, phone number, and website URL were consistent across the internet. To achieve this, we provide Dr. Cohn with our local optimization program, which syncs over 70 websites and listings with this new information.
Deliverables
- Responsive Website Design and Development
- Mobile Friendly
- Branding Strategy
- ADA Accessibility
- Website Optimization
- Search Engine Optimization (SEO)
- Local Optimization
- Content Generation
- Website Hosting and Maintenance
Other Services
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Custom Stationary Package
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Letterhead
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Envelopes
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Business Cards
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Thank You Notes
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Custom Pocket Folder
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Custom Tote Bag
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Eblasts
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Social Media
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Event Planning
- Loyalty Program (Coming Soon)
