Communicating the heartbeat of your business is the key to gaining traction in today’s challenging marketplace.
Building a brand means communicating your best, most authentic message, both visually and in words. Doing this in an effective, captivating, and consistent way allows prospects on social media or in your advertising to see you as the solution to their needs and the company they want to do business with.
A brand communicates why you exist. Your brand is the entire experience your prospects and customers have with your company, product, or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand.
Instead, your brand lives in every day-to-day interaction you have with your market and, most importantly, the emotion they feel towards your practice. Ultimately, it is what people think when they think of your practice name.
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How We Build YOUR brand
As part of our branding service, we start with an in-depth interview based on our research into your current online presence, a review of your competitors, and the information we have gathered from you so far. By asking questions, digging for what is unique, learning what is most important to you, determining how you stand apart from your competitors, and understanding what you want to look and sound like, your brand identity starts to emerge.
Click here to see an example of how a clear branding strategy can upgrade your identity
“Creative marketing is only the beginning.”
Michael, CEO
You Can Choose a Written Brand Strategy
The result of our branding process is a comprehensive written “branding strategy” designed to become a blueprint that shares your voice while it informs and inspires all the strategic, creative, and technical work we will do for you, whether digital or traditional. Our goal is to make sure your brand message and brand experience remain true to your culture.
But we can also use interview notes among our team members without providing a written document. Obviously there is a difference in pricing, and this decision is up to you on which package you choose.
In either case, coming up with ideas and deciding exactly what you want your identity to be makes all decision-making so much easier.
Logo Design
A custom logo reflects your organizational character in a fresh, eye-catching way and takes its inspiration from your branding strategy. Your logo is a symbol of what you stand for… a mark… an icon. It should embody your essence.
Sometimes we create an entirely new logo, but we can also redesign a client’s current logo to modernize it or better communicate the practice or company’s reason for being. Your logo is simply a symbol that, when used wisely, becomes synonymous with your brand.
Stationery and Presentation Folders
A beautiful, professional folder is a great way to present quotes, brochures, and information to your patients and showcase your practice’s vision. Likewise, your letterhead, envelopes, and business cards should be consistent with the look we’ve created on your website.
Integrated Marketing Builds Awareness
Every practice requires a different marketing mix. For our clients, our approach is to look at geography, patient demographics, and so much more, dictating the best way to invest your marketing dollars on video, web design, illustration or other projects to boost your marketing efforts.
At Plastic Surgery Studios, we act as your branding agency and we will recommend how we think your practice can grow and produce the highest ROI.
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FAQs about Branding
What goes into branding?
How you present yourself online, in print, or face to face makes an impression. Good branding makes that impression a positive one. As a branding firm, we provide consulting services that align with your marketing strategy.
How does a brand become memorable?
Being authentic and delivering on your promises is what gets the public to trust you and what you are communicating about your business. Ultimately, what will make you memorable is being true to your values, benefits, and exactly what you offer.
How do I integrate a new brand into my practice?
We will work with you to decide where to showcase your brand, but it’s also important to make sure your staff understands the new brand and what they can do to reflect it. For instance, if an element of your brand is superior customer service, every staff member must be on board.
Is a logo a brand?
No, it’s just a symbol that, when done masterfully, represents who you are and catches the eyes of people who value what you offer.
