Influencer marketing can be understood as a marketing method in which social media influencers are contracted to endorse and promote products and services.
There are several types of influencers classified according to the number of social media followers they have:
- Nano-influencers
- Micro-influencers
- Mid-tier influencers
- Macro-influencers
- Mega-influencers
As a plastic surgeon, you can benefit significantly by working with micro-influencers because they have greater engagement and deeper connections with their audiences.
Here is what you need to know about micro-influencers and how working with them can benefit your practice.
What Is a Micro-influencer?
A micro social media influencer is a social media user with a social media following of 1,000 to 100,000 followers.
These individuals usually create content and engage audiences on different social media platforms. They can be experts in particular niches, and their content may be anchored on the topics they are passionate about.
Unlike celebrity influencers, micro-influencers are often seen as more authentic, and most of their followers trust them because they are “just like them.”
In other words, social media users consider micro-influencers relatable, genuine, and trustworthy sources of information when shopping online.
How Can Your Practice Benefit by Working With Micro-influencers?
As mentioned above, influencer marketing is one of the most effective marketing methods plastic surgeons can use to popularize their brands.
Some of the benefits associated with working with micro-influencers include:
Easy Access to Niche Communities
Micro-influencers usually lead micro-communities that appreciate a given topic or industry. As a plastic surgeon, you can contract micro-influencers specializing in beauty and cosmetics. These influencers can penetrate platforms where these niche consumers are highly concentrated. This might cause your customer base to expand significantly.
If people in these communities like your services, they might recommend them to other niche consumers. This can cause your customer base to expand exponentially.
They Are More Affordable
Many factors can influence the amount of money an influencer can charge you. But generally, micro-influencers charge you much less than celebrity or mega-influencers.
For instance, a micro-influencer can charge you between $100 and $500 per post, while a mega-influencer may charge you more than $10,000 per post.
Therefore, for small businesses like your plastic surgery practice, it will make financial sense to contract several micro-influencers instead of having just one mega-influencer.
They Are Willing to Work With Smaller Brands
Even if you can somehow afford mega-influencers, these influencers can be quite selective and may be unwilling to work with smaller brands. Therefore, if you run a smaller plastic surgery practice, you may struggle to find a macro-influencer or mega-influencer willing to work with you.
On the other hand, micro-influencers are more willing to work with most brands, including small and new ones. Therefore, no matter how small or big your brand may be, it will be easy to find micro-influencers you can successfully partner with.
Authenticity and Trust
Another great benefit associated with micro-influencers is that they are not considered celebrities. Therefore, the followers of a micro-influencer will see the influencer as one of them. As such, a testimonial or a mention by a micro-influencer will seem more authentic and believable, meaning that followers will more easily trust brand recommendations made by micro-influencers.
How to Find Micro-influencers
There are several ways to find micro-influencers to endorse and promote your brand. For instance, you can check your list of followers to find out if there are some micro-influencers who could already be following you. You can also search relevant hashtags on Instagram and other social media platforms to find micro-influencers interested in topics related to your services. You can also use influencer databases or subscribe to an influencer marketing platform. Alternatively, you can trust a marketing agency like Plastic Surgery Studios to help you source and manage social media influencers.
How Can We Help You?
Influencer marketing can significantly boost your overall marketing strategy and consequently increase the number of patients coming to your practice. However, finding and managing influencers can be quite a daunting task. The good news is that Plastic Surgery Studios can assist you in this regard.
Contact Plastic Surgery Studios for more information about our services by calling (909)758-8300 or filling out the contact form below.
