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In the ever-evolving world of digital marketing, creating evergreen content is key to maintaining long-term engagement and search engine visibility. Unlike time-sensitive content, evergreen content remains valuable and relevant over time. However, with the constant changes in search algorithms and user behaviors, keeping this content up-to-date requires strategic creation and regular maintenance.
The Aesthetic Society’s Summer/Fall 2024 newsletter featured our article concerning how to combat “content decay” to ensure your content remains valuable and relevant for years to come.
Read our full article in The Aesthetic Society Newsletter, Summer * Fall 2024 (pg. 119).
Strategies to Combat Content Decay
One of the main challenges plastic surgery practices have is combating “content decay,” where once high-performing pieces lose relevance due to outdated information or broken links. Some strategies to address this include:
- Regularly Auditing Your Content: By using tools like Google Analytics and Google Search Console, you can identify which pages have declined in performance and need to be updated with fresh information, visuals, and working links.
- Repurposing Old Content: High-quality blog posts can be transformed into other formats, such as video, infographics, or podcasts, to reach a broader audience and give the content new life.
- Developing Content That Stays Relevant: To create evergreen content, choose timeless topics that are foundational to your practice, provide comprehensive information to serve as a valuable resource for patients, include visuals and testimonials to make the content more engaging, and update your content regularly.
- Future-Proofing Your Evergreen Content: To future-proof your content, focus on creating high-quality content, monitoring its performance to determine when updates are needed, adapting to trends to keep your content relevant, and engaging with your audience.
Creating evergreen content is an ongoing process that requires attention. Proactively preserving old valuable content and developing new material that remains relevant will help maintain your website’s authority and visibility.
Need Help Creating Evergreen Content? Reach Out to Plastic Surgery Studios Today!
Plastic Surgery Studios is a full-service marketing agency committed to helping its clients’ content remain evergreen. We’d love the opportunity to work with you. Contact us today by calling (888) 525-6360 or filling out the contact form below.
