Blog
Posted August 03, 2017
Content Marketing
Whether your business is large or small, 100 employees or just you, having a clear marketing concept outlined is essential for your success. In the age where information is just a click away, the problem most companies have when marketing themselves is standing out from the competition and the abundance of online information.
You can attract your target audience by differentiating your brand from others and becoming a trusted resource in your field. This can be achieved by creating valuable, relevant content designed to attract and acquire new customers.
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Posted May 25, 2017
Local Search
Back in late 2014, Google officially announced that HTTPS would now be considered a ranking signal by their search algorithm. Since then, the internet as a whole has slowly and reluctantly begun transitioning away from the standard HTTP and onto the more secure application layer protocol.
If you haven’t started this transition yourself, it’s time to stop dragging your feet.
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Posted May 22, 2017
Reputation Management
Receiving a public and highly negative review of your business right on your Google My Business Profile can be extremely frustrating. What is even more frustrating is when you know for a fact that person was never a patient of yours or you know they are blatantly lying or misleading people.
You may ask, “Is there anything I can do to get that false review removed?”
Google’s stance on removing reviews is very clear. Google will not allow any reviews that violate their “Guidelines & Standards.”
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Posted April 30, 2017
Plastic Surgery Studios
The American Society for Aesthetic Plastic Surgery (ASAPS) is a prestigious organization of over 2,600 plastic surgeons from around the world. The Aesthetic Meeting 2017, held this weekend (April 27 through May 2), marks the 50th anniversary of this worldwide organization. Plastic Surgery Studios had the privilege of attending this meeting and every annual ASAPS meeting since we joined the community in 1997. With this being our 19th year in the industry, we are truly honored to be one of only three vendors included in ASAPS’s 50th anniversary yearbook, 50 Years of Aesthetics: A Lasting Legacy. Innovations for the Future.
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Posted April 26, 2017
Industry News, Plastic Surgery Studios
(ASAPS) American Society of Plastic Surgeons – Aesthetic Meeting 2017
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Posted April 26, 2017
Industry News, Plastic Surgery Studios
Plastic Surgery Studios is happy to have Peter Houtz, VP of Sales, speaking at the Aesthetic Meeting 2017 in San Diego.
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Posted December 13, 2016
Pay Per Click
As an advertising agency in the plastic surgery industry, we see a lot of plastic surgeons making crucial mistakes when it comes to their pay-per-click advertising. Here’s a classic example:
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Posted December 09, 2016
Social Media
Social media is where you can engage your potential patients, share your procedures and services, and spread awareness about your practice to members of your local community.
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Posted November 01, 2016
Local Search
You may or may not have heard about Google’s latest algorithm update, “Possum.” Possum is the largest update to the local search algorithm since the Pigeon update of 2014
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Posted October 27, 2016
Local Search
Google’s latest local algorithm update continues the journey toward merging local and organic ranking signals.
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Posted October 26, 2016
Content Marketing
To differentiate your content with unique information, strive to write content that will be valuable to your local demographic.
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Posted September 27, 2016
Industry News, Plastic Surgery Studios
Plastic Surgery Studios had the pleasure of attending the American Society of Plastic Surgeons (ASPS) Plastic Surgery the Meeting 2016 in Los Angeles this weekend. Once again we had the opportunity to
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