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New Google Analytics Data Retention Standards Under the GDPR

Posted May 22, 2018
Website Design

Beginning May 25th, 2018, the European Union’s GDPR (General Data Protection Regulation) will be in effect. The GDPR is designed to help secure personal information to protect online consumers. While this protection law is based in the European Economic Area (EEA), Google Analytics will now offer GDPR compliant options for data retention for all its users worldwide. This means that Google is updating how much information can be stored in Google Analytics and for how long. Users can select the length of time the data will be saved, depending on their business needs and preferences.

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Does Your Website Inspire Consumer Trust?

Posted March 26, 2018
Website Design

The main purpose of your website is to help you build an online relationship with your current and future customers. From the design to the content, all aspects of your online presence should be curated to develop the best customer experience possible. You can read about the 7 Foundational Elements of Content Marketing for more information about crafting your online brand. While those are complex concepts to apply to your business, sometimes it’s the small details that make the most significant impact on customers.

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3 Strategies for Success

Posted February 12, 2018
Plastic Surgery Studios

Regularly sharpening and improving your business practice can be beneficial in an ever-changing market. On January 18th, the Plastic Surgery Studios sales team attended a workshop with world-renowned sales expert Jack Daly in Riverside, CA. Jack is one of the top salesmen and business owners in the world. He speaks worldwide helping businesses become more successful through implementing perceptive marketing techniques. Three unique strategies stood out the most:

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5 Essentials for Better Blogging

Posted August 28, 2017
Content Marketing

Blogging can be an excellent way to build relationships with potential, current, and past clients. Blogs can drive traffic to your website and can open the line of communication between you and your readers. Your blog can be a home for additional material that doesn’t seem necessary on your website, like a hard sales pitch or educational material. Since your blog can play such an important role in the success of your website or business, having a solid foundation can give you significant results. These are 5 essential foundations that can improve your blogging.

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