Posted December 27, 2021
Marketing, Plastic Surgery Studios
3 Minute Read: As the aesthetics industry has changed and adapted to our new times and interests, we, as digital marketers, have realized the need to adapt and branch out
Read MorePosted November 29, 2021
Industry News, Pay Per Click
Google Ads is one of the most popular online advertising platforms. Using conversion tracking to measure the success of your ads can help you learn which ad content is the most effective for meeting your practice goals.
Read MorePosted November 09, 2021
Pay Per Click
Not everyone who comes to your website will become a patient or customer. In fact, global web statistics show that very few site visitors convert to actual customers.
In this blog, we discuss website strategies that increase the number of site visitors who will contact your practice.
Read MorePosted October 21, 2021
Local Search
Your website’s demonstration of expertise, authority, and trustworthiness (E-A-T) is imperative to its search visibility and traffic. Google first announced its focus on E-A-T in 2018, and it continues to be a main ranking factor today.
Read MorePosted October 12, 2021
Industry News
Plastic Surgery The Meeting (PSTM) is an annual educational and networking conference organized by the American Society of Plastic Surgeons (ASPS). Plastic Surgery Studios has been attending this meeting for over 20 years, and we are excited to be attending it in person again this year.
Read MorePosted September 28, 2021
Industry News, Pay Per Click
Google has become most people’s go-to search engine, and they have taken over as the primary platform for paid online advertising. Now, with the help of Google’s responsive search ads (RSAs), it’s easier than ever to have people find your ads and convert.
Read MorePosted September 10, 2021
Local Search, Website Design
In this world of online competition, separating your website from the rest of the pack is essential to the success of your practice or company. The best way to do this is with solid SEO practices that allow your site to rank high on search engines like Google. Now, these practices include page experience.
Read MorePosted August 20, 2021
Social Media, Website Design
Social media marketing is essential for plastic surgery and aesthetic practices to reach existing and potential patients. But if you’re not taking steps to make your social media accessible, you may be missing out on connecting with a large portion of your target audience.
Read MorePosted August 06, 2021
Local Search
If your web pages are struggling to rank on Google and other search engines, you may have an issue with your site’s indexability. Without properly indexed web pages, there is no chance for your content to show on search engines.
Read MorePosted July 19, 2021
Website Design
Plastic Surgery Studios is committed to maintaining the highest quality websites, from hosting and performance monitoring to SSL, contact forms, plugins, and more.
Read MorePosted July 09, 2021
Website Design
If you have or want to create a website for your practice or company, it should be made as accessible as possible for the millions of disabled internet users that could visit your site.
At Plastic Surgery Studios, we develop our websites with the ADA and Web Content Accessibility Guidelines (WCAG) in mind and offer services to improve your site’s accessibility.
Read MorePosted June 15, 2021
Website Design
Your website’s design is more than what meets the eye. For a site to function properly, be optimized for SEO, and hold your audience’s attention, its design must consider factors that extend far past the look of the pages.
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