Having provided top-of-the-line digital marketing services to clients around the world for nearly two decades, we at Plastic Surgery Studios have consistently stayed ahead of the game and adapted to fulfill evolving business standards. Every year, we attend the annual American Society for Aesthetic Plastic Surgery (ASAPS) Aesthetic Meeting as vendors to discuss our marketing strategies and inform attendees about new digital services circulating the industry. We are honored again to contribute to the quarterly ASAPS newsletter, and our article in the Summer 2018 issue (page 83) illustrates the significance of utilizing social media when marketing your practice.
Social Media and You
Every day, the number of adults on social media increases, making it an indispensable method of marketing. Learning which platforms your audience favors the most and tailoring social media posts to the unique preferences of your target demographic can help your practice cultivate a trustworthy relationship with your potential patients. Posts can also be supplemented with related visuals and valuable content to appeal to a broader range of web users. Some of the platforms trending today that you may want to consider using include:
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- Snapchat
- LinkedIn
Why Content Matters
When posting to social media, there is a brief window during which a practice can captivate their audience. In contrast to blog articles or service pages, which should include optimized information and serve as an educational resource for web users, social media posts must be short, to the point, and enthralling. Producing original and engaging material on social media outlets helps give your practice personality and bridge the gap between the audience and your website, increasing the likelihood of conversion. Additionally, search engines prioritize content that is clear, original, and informative.
Posting With a Purpose
There are several advantages to adding social media to your marketing efforts. Social media can help build user interest, boost brand awareness, increase traffic to your website, and develop a strong web presence. To achieve the best results and guide your audience through the conversion funnel, the objective of any social media strategy should be quality over quantity. Establishing specific goals for your campaign can influence the steps and approach needed to succeed.
