5 Effective Blog Makeover Strategies That Drive Engagement in 2019

Optimized blog content can help establish you as an authority in your field and is an effective digital marketing tool. When Google crawls and evaluates a website, it considers all aspects of the site, especially the quality of its content.

Sometimes, your blog might take a back seat to other web pages in your marketing efforts. However, having subpar or obsolete blog material can mean you’re missing out on prime ranking opportunities, web traffic, and conversions.

Updating your posts with the most current SEO copywriting strategies can liven up a dying blog and boost your reader engagement.

Your Blog Content Should Not Have:

Content copied from other sites (duplicate content/plagiarism) except when using a direct quote and providing reference information
Outdated information (lack of evergreen content)
Overly technical language
Spelling or grammatical errors
A lack of photos and visual appeal
A lack of internal links to relevant site pages
A call to action (CTA) that is unclear or missing altogether
Large blocks of text
Unclear subheadings

How to Makeover Your Blog

Your blog “makeover” should be customized to improve the content on your existing blog posts. At Plastic Surgery Studios, we can evaluate your existing content and review analytics to determine the best data-driven approach to meet your needs. Our writers and editors implement the most effective SEO copywriting strategies to optimize your content for both Google and your readers.

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Here are our top 5 blog makeover tips to drive traffic to and engagement in 2019:

1. Combine Similar Blogs into One Post

A website with blogs that are too similar in topic and information to other blogs or pages on the site can suffer as a result of competition between the posts or between the posts and pages. Combine blogs with comparable material to create longer and more valuable educational resources. Make sure your newly combined blog post is looking at the subject from a different angle than other pages on the site.

This process reduces internal competition and gives the blog more credibility and a unique perspective on the subject matter.

2. Simplify Heavy, Technical Content

While technical writing can deliver accurate and detailed information, the average web reader is unlikely to relate to it (unless you are writing specifically for professionals in a particular field). Concise language and content that is easy to digest is approachable and gives readers what they are searching for on the web. Natural and conversational content can create relevance and spark discussions with your readers.

3. Add Visual Elements

Many people are visual learners, so adding photos and graphics to blogs helps keep readers engaged. Infographics are also a great way to leverage valuable content as a visual element, and they make it easier for your readers to digest the information. Social media users especially are more likely to share a blog with visual content, which means having this element can help increase the visibility of your post across multiple platforms.

4. Take a Conversion-Oriented Approach

The objective of digital marketing is generally to encourage web users to take action and convert. Blogs that do not have links to services, treatments, or procedure pages fail to give readers incentive to explore the site. Ultimately, this leads to disinterest and little opportunity for conversion. The content needs to drive urgency and relevance for the reader to take the next step. What are you asking your readers to do? You must be able to answer that question easily.

5. Create Content With a Purpose

Our efficient team of writers is continually applying the latest content development strategies to optimize the user experience (UX) and reflect our clients’ business objectives. By creating relevant, conversational, and relatable blogs that fulfill the specific queries of the target audience, we can encourage web users to engage with your website and help boost search engine visibility.