Let us help you increase your online visibility and generate optimal web traffic.
At Plastic Surgery Studios, our collaborative team of marketers, designers, and writers work together to overcome search engine obstacles and ensure that your website helps establish you as a leader in your field. Search engine optimization (SEO) is a web development process designed to improve the search engine authority of a given website. Traffic is directed to a site primarily through organic search engine navigation, so cultivating strong internet visibility is crucial for lead generation and increasing conversion rates.
In addition to your beautiful website, a great before and after photo gallery, and excellent content, there are behind-the-scenes activities of equal importance. In some cases, they are even more important for making your site highly effective at driving patients to your practice to increase revenue. Our marketing experts plan and use best practices in managing your SEO, from niche backlinks to keyword research, to ensure you reach your search rankings goal.
Schedule a Strategy ConversationTypes of results we achieve for our clients
Improvement in organic traffic
Improvement in organic leads
Improvement in total pageviews
Local Optimization
Local optimization involves improving a business’ local ranking in unpaid, organic search engine results, increasing web traffic and a return on investment (ROI) without relying on paid advertising campaigns.
Building Awareness
Gaining awareness in your community or a broader market requires all marketing strategies to work in harmony. Your website is your most valuable tool, but so is strategic SEO to bring your ideal patients to your door. Today, it is not enough to use just one avenue to become known… and admired.
Mobile-First
Due to the widespread use of smartphones and tablets, most web browsing is done on mobile devices. At Plastic Surgery Studios, we have a mobile-first philosophy and build our website pages to include easy viewing across devices, click-to-call features, meta information, and structured data.
Written Content
High-quality, relevant, and clearly written content generates website traffic, which tells the search engines that your website is the best choice to meet the needs of people looking for your services. In your case, it’s, of course, aesthetic procedures –– one of the most popular subjects online today. Quality content is essential as part of your SEO strategy to improve your search results and make any link-building efforts more viable.
“Our team collaborates for your success.”
Michael, CEO
Encouraging Organic Web Traffic With Seo
When a site is fortified with both educational information and user-friendly architecture, it is more visible to those surfing the web, checking out Google Maps or Apple Maps. Calculated website optimization increases the probability of conversion by appealing to potential consumers early and keeping visitors engrossed in the material.
Tell Us About YourselfFAQs about SEO
What is SEO?
SEO stands for Search Engine Optimization. The practice involves using various techniques and strategies to improve a website’s visibility on major search engines. If your website content ranks high on a popular search like Google, it is more likely to receive substantial organic traffic, meaning that you could get more patients visiting your practice. As such, SEO should be an integral component of your overall plastic surgery marketing strategy.
Is search engine optimization (SEO) still needed to market my website?
In recent years, this question has come up repeatedly due to the significant rise of social media. At Plastic Surgery Studios, we have examined and scrutinized this issue from every angle possible. We can assure you that the practice of SEO to increase your rankings and improve your online presence is the foundational component that drives traffic to your door.
How long will it take to see results from SEO Marketing?
Unfortunately, predicting how long it will take you to see results from SEO marketing is not easy. This is because the answer depends on many factors, including the level of completion in your industry, your level of expertise, and the specific search phrases you target. But if you get it right, you will most likely begin to see positive results within nine to 12 months.
What do I need to do to make my website rank on Google?
Even after the essential elements of your plastic surgeon website design have been set up, you still don’t have all it takes for people to find your website on page one of the SERPs. It will take a lot of work and time for your content to rank well enough to drive traffic to your site. One of the most important things you need to do to rank well is to publish high-quality content targeting relevant search queries consistently. You can then share the content through your social media accounts.
How do search engines determine what is valuable content and what is not?
Most people are familiar with basic search engines such as Google, Bing, and Yahoo. Search engines try to provide valuable information for their users by reviewing content on millions of websites 24 hours a day. This review process is referred to as “crawling” each website’s content to determine the best choices for each user searching for specific terms. For a local business with one or more locations, this also includes taking into account reviews, listings (also called citations) such as Yelp, the location address to display on maps, phone number, and the area you serve.
Is it necessary to seek professional plastic surgery SEO services?
Of course, you can handle some aspects of your cosmetic surgery marketing independently. However, as a plastic surgeon, you will probably prefer spending more time with your patients, meaning that you may not have adequate time to work on your SEO strategy with the consistency it deserves. SEO is quite dynamic since search engines are constantly changing, so keeping up with the ever-evolving SEO landscape can be challenging. Therefore, for your SEO strategy to achieve desired results, you must work with a professional plastic surgeon marketing service like Plastic Surgery Studios.
Is it necessary to pay for SEO services if I am already paying for PPC advertising?
The primary objective of plastic surgery SEO marketing and PPC advertising is to drive people searching for plastic surgery services to your website. The two marketing techniques should complement each other. However, with PPC, you must pay for every click your advertisement gets. Although plastic surgery PPC advertising is more expensive, its results can be realized quickly. On the other hand, SEO marketing results are slow and gradual. Although you must spend some money on professional SEO services, it is still cheaper than PPC advertising. Even if you already pay for PPC advertising, it’s good to seek professional SEO services. An organically ranked website is more likely to make your website look credible compared to a PPC ad.
What is a click-through rate (CTR), and why is it important for my website?
A click-through rate refers to the number of times a link or advertisement is clicked on from a search engine list. Using valuable keywords and keyword phrases when composing optimized meta titles and descriptions can result in an increased CTR and a higher conversion rate.
What are meta descriptions?
Meta descriptions are short, straightforward, and structured statements that describe the content of a web page using authoritative keywords and keyword phrases. While they are not calculated in Google’s search engine algorithm, creating succinct yet complete meta descriptions can have a powerful impact on CTR and the overall success of a website.
